2D Barcodes for use in television commercials. New York Times interview with Philip Warbasse
by Beth Silverstein
September 27, 2010 - Los Angeles, CA -- Philip Warbasse of Warbasse Design talks with Elizabeth Olson of the New York Times for an article on the use of QR Codes in television as a potential new advertising channel. The article, found here, which appeared in today's Business section of the New York Times under Advertising and Media, features a look into the future of television advertising with examples of Bluefly.com's latest marketing effort using QR Codes.
As a caveat to the article Philip Warbasse, who is behind Integrated Media campaigns for movies like Tim Burton's "9 The Movie" and "Iron Man 2", discusses his work on HBO's True Blood mobile campaign which was the first Television Ad in history to feature a designer QR Code. In the case of HBO, the mobile environment delivered an exclusive video clip directly to the users smartphone from a QR Code found in the commercial.
Warbasse's secret weapon is Plush Mobile Servers - an intelligent mobile engine that works by determining a user's handset and then optimizing the mobile environment to deliver an exceptional experience. Philip Warbasse and his team at Warbasse Design are currently working on two new QR Code television commercials and are set to release two new QR Code-to-Movie Trailer ad campaigns in the Fall.
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Iron Man 2 was the first feature film to use designer 2D Barcodes on promotional one sheets |  | 
HBO's True Blood was the first show to use a designer 2D Barcode in an Ad for Television
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Related Links
Warbasse Design
Plush Mobile Servers
Contact Beth Silverstein beth@bonovoxpr.com for more information, articles and interview requests.
Plush Mobile Servers is a mobile hosting platform developed by Warbasse Design and is a wholly owned subsidiary of Warbasse Media.
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