H&M is proud to reveal the wonder of Brasserie Hennes in a brand new film. Brasserie Hennes is a fictional fashion destination encapsulating Paris' iconic Brasserie culture. Where better to watch the magic of Paris unfold? All are invited to sit in the open air and watch an exceptional style parade on the streets. In an evolution of the Hôtel Hennes universe, Brasserie Hennes promises new adventures. Here, fashion is for everyone, and anything can happen.

Naomi Campbell plays the Parisian fashion insider, who is joined at Brasserie Hennes by inquisitive tourist model Jill Kortleve, who just landed in the fashion capital. Coffee in hand, Campbell and Kortleve watch as fellow cast mates, creator-couple Young Emperors, model Jordan Barrett, model Paloma Elsesser and influencer twins Molly and Reese Blutstein stride the cobbled streets in the best of H&M AW22. Directed by Bardia Zeinali, the film celebrates Paris, bringing fashion inspiration to all.

“It was very pleasant and exciting to see that the people were waiting for us so eagerly. Bringing fashion and quality at the best price to a new city is always a source of joy, but the reception we have had in Costa Rica has exceeded all our expectations.”

Naomi Campbell

The AW22 collection is an embodiment of Parisian style; classic, confident and interchangeable. City staples such as mini skirts, sharp overcoats and boots (from western to knee-high) are essentials. Warm tones of oranges, reds and burgundy harmonise with check-on-check styling, and personality shines through the collection with sparkling accessories, macro tote style bags and chunky, expressive knits.

“Welcome to Brasserie Hennes: a fantastical place of fiction, where our AW22 collection shines. We're delighted to bring the wonder of Paris to H&M, and we can't wait to share it with you all.”