WELCOME TO HÔTEL HENNES - Spring/Summer 2022

NEW YORK, April 1, 2022 -- H&M is proud to unveil the delightful and unexpected Hôtel Hennes in a new short film for the Spring/Summer 2022 season. Hôtel Hennes is a fictional fashion destination inspired by legendary art hotels where artists, thinkers, and icons gathered, collaborated, and completed residencies. It is a place where aesthetics are exaggerated and experimental, where stories can twist and turn, where dreams are made, and where fashion has no rules.

Watch the hotel owner, played by Gigi Hadid, welcome a new hotel guest, played by model Jill Kortleve, to Hôtel Hennes with the help of an entertaining cast of visitors and staff from models-turned-bellhops Jazzelle Zanaughtti and Kiddy Akita Lou to newly checked-in holidaymakers, Isabelle Chaput and Nelson Tiberghien of the Young Emperors. Also on site are model Olivia Vinten as the Head of Housekeeping; dancer and content creator Donté Colley as the Head of Glow-ups; model Devyn Garcia as a lifeguard; editor Julia Hobbs as a fashion journalist; model Precious Lee as a catwalk model; and content creator Christina "Tinx" Najjar as the Hôtel's receptionist.

"This is an homage to those magical hotels that have been the site of so much creativity in the past. I had so much fun on set, and I think that shows through in the film; the message is welcoming and playful."
- Gigi Hadid

The spirit of the campaign film is further celebrated by the release of a selection of new Hôtel Hennes merchandise, including beach towels, sunglasses, tote bags, bikinis, shorts, and t-shirts. The pieces, all crafted in palettes and patterns inspired by the upbeat retro look of Hôtel Hennes, will be in stores and online from April 28.

"We are thrilled to invite our customers into the world of Hôtel Hennes: a fictional and magical place where our Spring and Summer fashion is celebrated. We look forward to welcoming our customers to the new season at H&M!"
- Ann-Sofie Johansson, Creative Advisor, H&M

About H&M

H&M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M's business idea is to offer fashion and quality at the best price sustainably. In addition to H&M, the group includes the brand's COS, Monki, Weekday, & Other Stories, H&M HOME, ARKET, and Afound. For further information, visit hmgroup.com.

PRESS PROVIDED BY

H&M

"Visually, Hôtel Hennes is a wonderland; the stars are not in their usual roles, and every frame is intended as a new adventure."

Bardia Zeinali, Director

Short film and campaign images, courtesy of H&M

About H&M

PRESS PROVIDED BY H&M

"Visually, Hôtel Hennes is a wonderland; the stars are not in their usual roles, and every frame is intended as a new adventure."

Bardia Zeinali, Director

Short film and campaign images, courtesy of H&M

About H&M

PRESS PROVIDED BY

H&M