WELCOME TO HÔTEL HENNES
GIGI HADID STARS IN H&M´S NEW FILM DIRECTED BY BARDIA ZEINALI
NEW YORK, April 1, 2022 -- H&M is proud to unveil the delightful and unexpected Hôtel Hennes in a new short film for the Spring/Summer 2022 season. Hôtel Hennes is a fictional fashion destination inspired by legendary art hotels where artists, thinkers, and icons gathered, collaborated, and completed residencies. It is a place where aesthetics are exaggerated and experimental, where stories can twist and turn, where dreams are made, and where fashion has no rules.
WELCOME TO HÔTEL HENNES - GIGI HADID STARS IN H&M´S NEW FILM DIRECTED BY BARDIA ZEINALI
"This is an homage to those magical hotels that have been the site of so much creativity in the past. I had so much fun on set, and I think that shows through in the film; the message is welcoming and playful."
- Gigi Hadid
"We are thrilled to invite our customers into the world of Hôtel Hennes: a fictional and magical place where our Spring and Summer fashion is celebrated. We look forward to welcoming our customers to the new season at H&M!"
- Ann-Sofie Johansson, Creative Advisor, H&M
H&M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M's business idea is to offer fashion and quality at the best price sustainably. In addition to H&M, the group includes the brand's COS, Monki, Weekday, & Other Stories, H&M HOME, ARKET, and Afound. For further information, visit hmgroup.com.