First Designer QR Code to Appear in a TV Ad on ABC's Final Episode of Lost

Warbasse Design takes HBO's True Blood, where no one has gone.

HBO | BonoVox PR

Warbasse Design

True Blood - HBO | BonoVox PR
May 26, 2010  2:00p.m. PDT 1 min read

May 26, 2010 - Los Angeles, CA -- Warbasse Design has a track record for creating cutting-edge mobile campaigns for Hollywood. After consulting on integrated media strategies using QR Codes for "9" the movie and Iron Man 2, Warbasse Design is now working with HBO® to promote the third season of the popular vampire series True Blood® to a mobile audience. In the process, they are making history.

Warbasse Design created the True Blood designer QR Code and the mobile user experience it points to. Warbasse placed the designer QR Code at the end of a 30-second television ad that aired on Sunday, May 23, during ABC's last episode of LOST® in NY, LA and Philadelphia. It is the first time in history that a designer QR Code has been placed in a Television ad. "The goal behind the strategy is to extend the conversation," said Philip Warbasse - CEO of Warbasse Design. "If you take a 30-second commercial and add a 2D barcode, you effectively extend your time with your audience. For now, it's a clever way to make the commercial last longer," continues Warbasse, "but, soon, QR Codes will become the preferred method for television advertisers to deliver extras to interested viewers."

HBO chose Plush Mobile Servers to host the mobile experience and stream the mobile video. View the designer QR Code in the True Blood television commercial below. The campaign intends to use DVR devices like TIVO®, which will allow one to freeze the commercial so they may scan the code. Once scanned, fans access a video clip available only through the code on mobile devices. But don't blink because it's gone in a flash.

Please get in touch with Warbasse Design in the United States at 424.229.1404 for additional information.


View True Blood TV Ad

True Blood - HBO | BonoVox PR

About Warbasse Design:

Since inception, the goal has remained unchanged - to help clients become better known and understood. Warbasse design is known for its research methods as much as its award-winning design. It has a track record of providing clients with internet technology that is consistently ahead of its' time. Warbasse Design began streaming audio in 1997, was creating "web 2.0" strategies by 2003 and sold a minority interest in its Pc-to-phone company ClickCall(TM) in 2005, long before the acronym VOIP was commonplace. Located in 5 US markets and representing one of the largest networks of designers and developers in the United States, Warbasse Design is growing at the speed of the internet.

About True Blood:

True Blood is an American television drama series created and produced by Alan Ball. Based on The Southern Vampire Mysteries series of novels by Charlaine Harris, the story details the co-existence of vampires and humans in Bon Temps, a fictional small Louisiana town. ~wikipedia

SOURCE Warbasse Design

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